Royal 7 Motel Redesign
The Royal 7 was a Motel in Bozeman that had existed since the 1940s and had not been updated since 1983. This rebrand aimed to bring modernity and freshness to help the motel stand out in a highly competitive hospitality industry.
Here is the logo on white and black, as well as the colors and font choices for the motel branding. The logo is designed to resemble both the number seven and leaves. I chose colors that occur in nature and are soft and inviting. The font was carefully selected for its roundness and friendly, yet understated appearance. Many travelers to Bozeman are looking to retreat into nature, and the mountains and forests are impossible to miss.
This rebrand imprints nature into the design fabric, bringing the nature inside.
A postcard with a photograph of Bozeman and motel branding.
A unique shape for a business card, I designed these to be light, airy, and eye-catching.
A lightly scented candle to welcome guests to the lobby.
Letterhead design, to complete the print material package.
