Farmacy was a vegan restaurant with the vision to bring healthy and diet-friendly foods to an area without that kind of food diversity. We discussed the brand’s voice and settled on designing the brand around elegance, simplicity, and a food-focused approach while maintaining a sense of warmth and welcome. For this brand, I designed a logo, developed a color palette, chose fonts, created illustrations, and made print products, a menu, and business cards.
Farmacy Brand Design
The design board displays the brand colors, photography style, font styles, and CTA design for a website. We agreed the website and promotion images would show off the food with simple above-shots on dark backgrounds. The bright colors were chosen to be reminiscent of the food diners would be enjoying, while the charcoal and chalk colors were selected to resemble a chalkboard menu.
Displayed on white, black, and image backgrounds, this emblem-logo suggests the restaurant can be trusted to accommodate a customer’s dietary needs. Including the playful element of the intertwining ovals and a fun, simple beet also illustrates Farmacy as a modern and fresh company.
The business card design is simple and elegant, with a spot gloss added to the logo’s beet for a subtle eye-catching texture.
The menu is designed to resemble a chalkboard, and my beet illustrations follow the chalky style.
